Today, business must deal with many diverse factors that emphasize the trend towards globalization.

Globalization of business is no longer of interest just for executives, but a requirement in most cases in the global economy and markets.

In order to remain and grow in an increasingly homogeneous market characterized by opening and intensive application of information and communication technologies, business needs people who are used to thinking globally, able to identify opportunities for business, to leverage the needs of customers and to know how to define and carry out competitive growth strategies in international markets.

International expansion must be the central element of a business strategy aimed at achieving sustainable growth of business volume, which implies, basically, a change in corporate culture.

Aware of these challenges, the Universitat Autònoma de Barcelona offers a Master that has been especially designed to train experts in international business strategy and marketing.

- Hold a degree of at least 180 ECTS or equivalent

No Informada

- Export management
- International marketing management
- International transportation companies
- Specialized consulting for international strategy design
- International sales management
- International company affiliates
- Public institutions

- Working in an international, intercultural context

- Developing decision-making abilities applied to planning for activities abroad

- Implementing a marketing plan in foreign markets

- Learning to lead teams in different countries

- Learning how foreign exchange markets work and international financial management

- Becoming familiar with the main company globalization plans

- Establishing operational objectives to participate and apply theoretical resources as different market analysis tools

- Designing, planning and developing international business strategies according to established objectives

• Responsable d'Informació
• Phone: 935814309
• E-mail: infouab@pmasters.es
• Web: http://www.pmasters.es