Postgraduate UAB > Masters and graduate certificates > Communication and journalism > Master in advertising account management
In our increasingly competitive society, job specialization is a must, and organizations look for experts who can successfully achieve their objectives.
Economic development, together with increasing market globalization, implies that companies seek individuals who have the training to properly manage marketing and advertising plans Also, this master offers the possibility of working on both areas, which is required for the job of Account Manager.
Companies need professionals who are able to combine their specific knowledge of marketing and advertising to successfully sell products/services, without which the company could not exist.
Graduates in Communication Sciences, Marketing, Economics, Business Administration and Management, Law, Psychology and other related areas.
Campus UAB, Bellaterra (Barcelona)
As professionals specialized in account managing, they may work in the following type of business: general advertising agencies, online advertising agencies, communication department for an organization, marketing department, corporate identity, media, business department, etc.
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