Graduate Certificate in Retail Management

Basic Details

Faculty

Fees, Grants and Financial Aid

Course Enrolment

Modality:

Blended

Edition:

19 Edition

Credits:

40 ECTS

Start date (d/m/y):

28/10/2011

Openings:

Total fees:

2950 €

End date (d/m/y):

14/07/2012

Itinerary:

Professional

Code

1707/19

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Description

Distribution has undergone a deep transformation due, in essence, to the change in consumer values and market globalization.

At the same time, several factors have clearly increased the competitive pressure in this sector, requiring companies to renew their operations and the executive role in all functions.

Consequently, in order to stay in business and grow in this new competitive environment, companies need people who are able to identify business opportunities and customer needs, and define and implement competitive growth strategies in a constantly evolving market.

There are two new competitive models in the current consumer market: on one hand, major business distribution and franchising are leading the large consumer product distribution; on the other, small business distribution is specializing (or should specialize) in market niches.

To be able to adapt to the new competitive models, companies need to count on people who are able to design top competitive strategies, given that the process of change is causing considerable change in the balance of power between manufacturers and distribution, which has fostered the development of complex management techniques and strategies.

Admission requirements

University degree

Language

Spanish

Career opportunities

- Sales management
- Marketing management
- Business management
- Strategy design consultancy
- Franchising
- Merchandising companies
- Public Institutions

Information and pre-registration

Responsable d'informació
Phone: 935814309
E-mail: infouab@pmasters.es
Web: http://www.pmasters.es

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You will receive a copy of your query by e-mail immediately and we will also include a PDF with all the information about the programme.

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The Graduate School's course catalogue offers a wide range of UAB Masters, graduate certificates, PhD's and postgraduate courses aimed at training
the kind of professionals and researchers sought after by the most innovative economic and social sectors. UAB graduate degrees and postgraduate
courses: an investment in your professional career guaranteed by the international prestige of the Universitat Autònoma de Barcelona.