Graduate Certificate in Hotel Marketing and Finance

Basic Details

Faculty

Fees, Grants and Financial Aid

Course Enrolment

Modality:

Blended

Edition:

6 Edition

Credits:

30 ECTS

Start date (d/m/y):

12/01/2013

Openings:

Total fees:

4350 €

End date (d/m/y):

29/03/2013

Itinerary:

Professional

Code

1553/6

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Description

In the last few years, hotel companies have undergone an intense process of development, globalization and vertical concentration.

This has caused training deficits for professionals, who need to have abilities and competencies to help them implement a highly professional approach to hotel management. This is specially important given the economic relevance of the hotel sector in the world economy.

The Graduate Certificate in Hotel Marketing and Finance is born from the desire to fill this existing gap in management and executives in the marketing and finance departments of hotel chains.

It is a programme geared towards the hotel industry. This training is done at university level and with the quality of faculty that is the hallmark the UAB.

Strategic management and value creation influence decisions about going public, revenue management, brand management, sales, budget management, etc., and they progressively evolve towards adopting he strategies of marketing and finance departments.

The Graduate Certificate in Hotel Marketing and Finance provides the necessary tools to be able to take on a leadership role in developing corporate strategies in finance and marketing departments. It is clearly oriented towards practical knowledge and exchange of experiences, and thus support a highly interactive teaching offer.

Admission requirements

-Degree

Location

Escola Universitària de Turisme i Direcció Hotelera. Edifici Blanc. UAB, Bellaterra (Barcelona)

Language

Spanish (95%)
English (5%)

Career opportunities

Hotel or hotel group marketing or finance departments.

Information and pre-registration

Carme Puigpinós March
Phone: 935929712
E-mail: fcontinuada.eutdh@uab.cat
Web: www.eutdh.cat

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You will receive a copy of your query by e-mail immediately and we will also include a PDF with all the information about the programme.

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The Graduate School's course catalogue offers a wide range of UAB Masters, graduate certificates, PhD's and postgraduate courses aimed at training
the kind of professionals and researchers sought after by the most innovative economic and social sectors. UAB graduate degrees and postgraduate
courses: an investment in your professional career guaranteed by the international prestige of the Universitat Autònoma de Barcelona.